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A New Era of Entertainment at Speedway 660

FREDERICTON: Entertaining a new generation is the focus of one of Canada's
top stock car racing facilities for the 2008 season. A new name and a
commitment to a new era of entertainment had race teams and fans excited at
the annual awards banquet at the Fredericton Inn on Saturday night.

Speedway 660, located on Route 660 near Geary, will be the home of "Wic-Kid
Family Fun" when the racing season begins in May. Entertaining long time
racing enthusiasts and a new generation of fans will be the focus every week
of the upcoming season.

"Our drivers and crews provide an on-track product unequalled in Canada, but
now we are going to raise the bar around the entertainment value of that
product" said Speedway 660 co-owner Steve Burns. "We are repackaging the
entire racing program with a focus on entertainment for the kids and
families who come to visit us."

Speedway 660 has an extremely loyal fan base, but needs to reach new fans to
grow to the next level. In the coming weeks, more work will be done as the
branding exercise currently underway is completed.

"As much as some people may think we are in the racing business, we're
actually in the entertainment business" said Speedway 660 co-owner Chris
Johnston. "We've been doing this for 12 years and realize, with the help of
our fans, sponsors and race teams we have built one of Canada's best
speedways, but now its time to make it bigger and better."

Speedway 660 will see many changes during the 2008 season highlighted by a
complete fan-focussed entertainment package each and every race date.  As
part of the branding exercise, the speedway has unveiled the new face of the
speedway, Speedway the Moose.  The mascot made his debut in front of over
350 fans, sponsors, race teams and speedway staff at the Fredericton Inn on
Saturday night.

"I know people now have big expectations for the 2008 season and we intend
to live up to them and more, so be prepared to be entertained" said Burns.
"In addition to new ways to entertain our race fans, we are developing
innovative ways to attract more fans to the speedway."

Speedway 660 will also see some major improvements to the facilities
infrastructure as well.  An electronic scoring system and race management
software will be implemented for the new season, providing immediate scoring
results and information to race teams.

A sneak peak of the 2008 schedule was released Saturday night with   the
major events that make up a great summer of racing. The entire 2008 schedule
is expected to be released in February in conjunction with the launch of a
brand new Speedway 660 website.

Awards were also handed out to the top drivers for the 2007 season. Dale
Hatheway, Benji Ruff, Mike Francis, Brian Gillespie and Glenn Rasmussen took
home the top awards as Championship winners.


CARQUEST Pro Stock ChampionGlenn Rasmussen, New Denmark
Martin's Home Heating Sportsman ChampionBrian Gillespie, Nackawic
COAST TIRE Street Stock ChampionMike Francis, Saint John
Martin's Home Heating Rookie of the YearChris Garnett, Saint John
COAST TIRE Rookie of the YearBrian Fox, Burton
Enduro Division ChampionDale Hatheway + Benji Ruff,
Sportsman of the YearBrian Campbell, Saint John
Traveled Farthest to CompeteGlenn Rasmussen, New Denmark
Hughie Yorke Dedication to the SportSpeedway 660 Ambulance Crew
Crew of the Year#23 Street Stock  Mike Francis
Hard Luck Driver of the YearShawn Hyslop
Phil Cox Ironman AwardTed Rankin
Macleans Sports Haulmark  Most Laps Completed - Pro StockPaul Gahan
Macleans Sports Haulmark  Most Laps Completed - SportsmanBrian MacNaughton
Capital Flat Roof Inspection - Most Trips to Victory Lane
COAST TIRE Street StockShawn Hyslop
Martin's Home Heating Sportsman:Brian Gillespie + Randy Moore
CARQUEST Pro Stock:Greg Fahey

Most Improved Driver
COAST TIRE Street StockDerrick Christie, Fredericton
Martin's Home Heating Sportsman:Richard Atkinson, Geary
CARQUEST Pro Stock:Greg Fahey, St. Stephen

Best Appearing Car as Voted by the Fans
COAST TIRE Street Stock:Derrick Christie, Fredericton
Martin's Home Heating Sportsman:Brian MacNaughton, Lower Coverdale
CARQUEST Pro Stock: Greg Fahey, St. Stephen

Most Popular Driver as Voted by the Fans
COAST TIRE Street Stock:Derrick Christie, Fredericton
Martin's Home Heating Sportsman:Brian MacNaughton, Lower Coverdale
CARQUEST Pro Stock:  Greg Fahey, St. Stephen
Fivestar Stock Car Bodies by Tucker Racing
CARQUEST Pro Stock DivisionDave O'Blenis
Martins Home Heating SportsmanJeremy Graham



Speedway 660 is the place for "Wic KID Family Fun". The 1/3 of a mile
high-banked paved oval features three classes of racing on a weekly basis:
CARQUEST Pro Stocks, Martin's Home Heating Sportsman, and Coast Tire Street
Stocks. Over 70,000 people are expected to attend events during the 2008
season. Speedway 660 is located off highway 7 on Route 660 in Geary, NB, and
is within minutes of Saint John and Fredericton.




Last Updated on 01/27/08
By George Campbell or Greg Fish
Email: neracing@neracing.com